Understanding your business.
Customers expect a business, or a brand, to ‘make sense’. The colours, language and even the font you use all add up to how you are perceived – imagine a firm of solicitors using a handwriting type font, or a children’s nursery using heavy gothic capitals. It just wouldn’t ‘make sense’.
We work with you to understand who you are talking to, and help you present your business in a way that is coherent, appropriate, and lets the uniqueness of your work shine through.